I found this article on TechCrunch, and it's about the upates to the iPhone app calle Path. Path is a photo sharing app that before these updates only allowed you to share your photos with your Path friends. The Path update included: "Facebook sharing, lenses, an activity stream, and a new friend suggestion tool." The main update was the ability of Facebook sharing which "allows you to publish moments to your Facebook Wall, the next logical step" after sharing the photos with your Path friends. When you Facebook share, Path will automatically set the privacy setting so that only your Path friends can see the album, but you can switch the privacy setting so that all your friends can see the album. This update is very key because it "extends the reach of Path by leveraging the largest social network on the planet, which Path co-founder Dave Morin happened to work at for several years. “I’ve been calling it ‘harmony’ with Facebook,” Morin says of the new options." The other main update is the lenses which will work with both pictures and videos. "To begin with, Path will offer four lenses for free: Pro, Ansel, Instant, and Diana. And three for $0.99: Old Time, The Grid, and 8-Bit. Morin says it’s more of an experiment at this point and less of an actual business model. “But, we see a long term revenue opportunity in premium expression through virtual goods like this,” he says." Path also wants to continue to make new lenses for people to choose from.
I pick this article people I love photography, and I think this is a really awesome iPhone app. I love how you can pick different lenses to shoot both pictures and videos with even though its not real camera. I think this will impact culture because it expanding the biggest social network, Facebook. It is also allowing more people to shoot creative photographs with different lenses with little to no photography knowledge.
Here is the link to the full article: http://techcrunch.com/2011/03/11/path-facebook-lenses/
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